Distilling the Essence for
PureGym
The
Challenge
Inconsistent member counts between the web platform and billing agency resulted in more members than were billed. Multiple systems and limiting access control solutions hindered scalability.
The
Solution
New Exerp online capabilities through an API created one source of truth for members, access, and finance. The results in addition to clarity? Additional revenue sources from DD bounce fees, and integrated access control removing all barriers with limited memory and access rights is now dynamic.It’s all led to consistent annual growth.
Exerp Supports PureGym’s Growth
The Exerp platform seamlessly scales with growing health clubs. Since 2013, Exerp has supported PureGym on their journey to become the UK’s largest operator measured by sites and members, reaching 1 million members at the start of 2018.
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60 CLUBS - PureGym acquired by CCMP, a US based private equity firm
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85 CLUBS - Launches in-house Member Services
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132 CLUBS - Acquires LA Fitness UK
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170 CLUBS - Launches Exerp Member App
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192 CLUBS - PureGym acquired by Leonard Green & Partners, a US-based private equity firm
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200+ CLUBS - Reaches first 1M members